Marietta Search Engine Optimization Company, Marietta SEO Company

E–Platform Marketing, LLC * Call 770.654.3223

What Is Search Engine Optimization or SEO?

Search Engine Optimization (SEO) is the means through which your website can become ranked well for specific keywords in the natural, or organic, areas on search engine results pages (SERP's). Search Engines utilize a proprietary process called algorithms to evaluate the value and relevance of a website, or web page, for a specific search term. Algorithms vary between Google, Yahoo and MSN, are not public knowledge, and are frequently changed. A worthy SEO Company relies on SEO basics, keen observation skills, thousands of hours of experience, and ongoing study to remain qualified to execute successful SEO programs. For more details on some core SEO tactics please see the colored tabs below.

How Do You Do SEO? It depends. For example, the competitive intensity of your industry, the quality of your website, and your budget may set the stage for what should or can be done. A competent SEO Company will develop a customized strategy for every SEO client using a checklist of basics, and adding creative, white-hat SEO tactics.

   – Competitive Intensity sets the stage for the hours required for research, SEO strategies and tactics.
   – Quality of Website measures the website's coding, viewable content, W3C accessibility and validation compliance.
   – Budgets determine whether or not your company can afford the hours required for an effective SEO initiative.

Is SEO Affordable? SEO is affordable and essential. A minimum investment to optimize a website will start around $2,000 and monthly maintenenace amounts vary according to needs. Even if you have a small budget you should allocate monthly funds to perform SEO improvements or risk losing online business. SEO, well done, is an investment not an expense.

Is SEO The Same As Pay-per-Click (PPC)? No. Pay-per-Click (PPC) are paid listings on search engines which are usually found in a narrow column on the right hand side of results pages. We can help you with PPC Programs but SEO will always provide a better ROI. For more information please call us at 770.654.3223.

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SEO Competitor Analysis

SEO Keyword Research

SEO Copywriting

SEO Code Development

SEO Competitor Analysis is essential if you want to be competitive. Who you consider to be your largest competitor on the street may not be your largest competitor online. We find out who is going after your business, dissect their website, and develop strategic the SEO strategies and tactics that enable your company to attain competitive ranking. We can also help your company to achieve top ranking on Google Adwords and online directories.

SEO Keyword Research is a specilaized part of our expert SEO services. Where most website designers guess, we utilize professional SEO technologies and software to identify actual terms and phrases being used on the major search engines for any type of business. Being ranked well for a keyword is one thing, being ranked for terms people actually use is yet another. Accuracy is how you realize a good ROI.

SEO Copywriting is where we merge professional website copywriting services with the relevant keywords and phrases. We understand keyword density strategies, copy treatements that achieve SEO results, and how to persuade prospects to contact your business. Our content must be good because over the years, we've often noticed our competitors copying our text and messages for their website.

SEO Coding is a far more than meta-tags. As your SEO specialist we can explain to you what search engines want to find, or not find, in your website's code. In addition to basic SEO coding we are an Atlanta SEO Company that offers services for W3C site validation, and W3C website accessibility improvements. Don't overpay or settle for inferior SEO services. Call us at 770 654-3223 when you need a proven SEO company.

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