Comprehensive planning and implementation of on-page and off-page tactics delivers optimal results.
Improving search engine rankings is done with SEO services provided by a SEO company using ethical search engine optimization methods. Most important is improving website rankings for the high traffic search phrases related to your business. Because organic search results are now blended with local search results SEO best practices also employ local SEO methods.
The best SEO companies have developed a specialized skill set through experience, ongoing study and education. These days, it seems like everyone with a keyboard claims to know SEO. The truth is that too many don't have a clue, some can do more harm than good, and time wasted with unreliable SEO specialists will cost you lost business. A list of Atlanta SEO companies would include some of the nations best SEO specialists. A simple method to evaluate prospective SEO services provider is to do a series of SEO searches on Google and note the companies that are consistently on the first page of Google. These SEO companies understand Google's search engine algorithms and how to get rankings that increase website traffic.
Why Higher Search Engine Rankings Matters
Why Is Ranking So Important? Internet users typically believe that sites listed on the first page of search results are the best choices for their need. This inferred credibility provides a competitive advantage. Other important SEO related statistics:
- 80% of internet users click on organic listings. (20% click on PPC links)
- 65% of internet users click on a first page, highly placed listing.
- 60% of page one clicks go to the top three organic placements.
- 90% of internet users do not look beyond the third page.
- Google's blended search results makes local SEO very important.
Higher Ranking Means More Customers! Improving website ranking on search results pages increases the quality and volume of website traffic. Existing customers can easily find your business and are less likely to call a competitor. The value of SEO services is having your website found by new customers. New customers have a need, have no idea of who to call but no preference on which business to call. SEO services can improve search engine rankings and online visibility to help retain existing and reach new potential customers.
A Strategic SEO Process Delivers Optimal Results
Business Rarely do we work with a client organization which has employees who understand best SEO practices. Hiring a SEO specialist means you can get the results that increase website traffic, and get the benefit of the experience and knowledge that can keep you out of trouble with search engines. Improving organic search engine ranking is a critical part of your internet marketing strategy therefore it is wise to hire a professional SEO company. If you are tempted to do your own SEO the next two paragraphs are for you.
Think of SEO as a total process and not simply a checklist of tasks. Define your budget and target area, assess the competitive landscape and develop a branding strategy. Develop an understanding of website traffic quality, sources and how the pieces all fit together. Improve traffic quality by completing thorough keyword research which identifies the high traffic search phrases for your type of business.
Working on developing ranking for broad terms might consume substantial time and resources yet generate low value traffic. You need to determine what type of customer you want, identify keywords or phrases they actually use and consider user intent associated with each term. For example, if your business sells computers ranking for a high traffic term such as "tablet computers" is probably less valuable than ranking for a lower traffic term such as "tablet PC prices".
Consider buying motives and create powerful landing pages that engage and persuade the prospect. Now employ the 3D thinking and plan how to coordinate and leverage video marketing, content marketing, social media, link building and related elements. Intangible factors such as timing, volume, pace, ratios and percentages of how these elements are used does matter. Remember that SEO services are strategic, not simply checking off items on a task list.
It is important to note that correcting bad SEO services is very time consuming and expensive. In some cases, especially with link building, bad SEO work can get a domain completely de-indexed. If you decide to do your own SEO work you should spend a LOT of time understanding best practices, quality guidelines and never become tempted utilize black-hat methods or services. You may need to invest time in clean up activity before implementing SEO improvements. Tools such as the Google Disavow Tool can help your site ranking by eliminating poor quality back links.
SEO For New Websites
New Website SEO Strategy planning must be extremely precise on tactics and timing. Aggressively optimizing a new website can result in serious harm to ranking opportunities and credibility with search engines. Being too passive wastes valuable time. It is important to utilize every possible method, in measured pace and create a quality footprint that within Google's Quality Guidelines. New website SEO should definitely be done by an experienced SEO company. For more information you can see this video on SEO Checklist for New Sites.
Benchmarking and Targeting
A SEO strategy is built on research and analysis of your current situation. Benchmarking reports, competitor analysis, keyword research and similar data are very important. This data is used to identify strengths, weaknesses and opportunities to improve ranking for relevant and high traffic search terms.
It's All About Point A and Points B,C,D . . . Start by benchmarking your current position (point A), and defining your targets/goals (points B,C,D, . . .). Knowing the gap between these points, and the terrain to be traversed will determine the necessary tactics and tasks. Your plan outline should include on-page (website) work, and off-page work such as inbound content marketing, link building, etc. It is absolutely essential to complete detailed keyword research to identify the terms actually being searched and know the approximate monthly search volume for each term. Although it may be interesting reference material, using PPC keyword tools for SEO planning is not recommended. SEO specialists utilize SEO keyword tool sites such as SEMRush, Moz and Ahrefs.
Action Plan and Deliverables
Your action plan needs to specify individual elements that are to be used, how it is to be done, and include milestone completion dates. All work should be cross-checked for consistency with your branding and communications strategy. Common SEO tasks include creating new or additional website content, white papers, video content, social media pages, professionally crafted blog articles, and rich snippets. It is very important to manage the many fine points of your deliverables. The kinds of detail that matter range from tangibles such as word count, content structure, and partial phrase matching to intangibles such as increasing content sharing, or improving bounce rates and time on site. Google specifically measure on-site user metrics as well as off-page data, and on-page content so plan accordingly.
Implementation, Measurement and Adjustment
Implementation requires website coding, general word processing, managing a variety of web based properties and appropriately skilled personnel. Tracking and measuring your results can be done with free tools such as Google Analytics and paid tools such as MajesticSEO or Open Site Explorer. Making strategic adjustments requires a good understanding of search engine algorithms, managing balance of scale and pace, and being able to fully understand what your statistical data means.
Targeting Better Traffic
Internet Traffic Sources include direct navigation, organic ranking, local search listings, social media, video and images, PPC advertising and offline advertising. All of these can provide quality traffic however; search engine optimization largely impacts your organic traffic.
- Direct Navigation is from users entering your domain name (URL) without doing a general search. This is typically an existing customer, a referral, or someone who has been influenced by advertising or other types of introduction to your business.
- Organic Traffic is generated from the main area of search engine results pages (SERP's) where your website is ranked.
- Local Search Traffic is generated from local search listings on Google Places, Bing Places and Yahoo Local Search business pages.
- Social Signals are an important search engine algorithm metric. Social signals from Google+, Facebook, Twitter and other sites can help SEO.
- PPC Traffic results from pay-per-click (PPC) advertising using services such as Google Adwords or Bing Ads.
- Creative Advertising Traffic from third party sites includes banner ads, viral marketing, inbound marketing services, etc.
- Offline Advertising such as direct mail can generate direct navigation traffic.
How To Choose A SEO Company
Find a proven SEO company! Confirm that the SEO company has a business office and staff. Ask for live examples of client sites that are ranked well and ask specific questions about their SEO services and practices. Ask about on-page and off-page strategies and their overall SEO process. Don't be fooled by false promises! Read Google's statement that no company can guarantee SEO results.
SEO Pricing and Services
SEO Pricing should be carefully evaluated. Your best results will come from customized SEO services rather than "SEO Packages". Many SEO companies push "SEO packages" which are effectively a one-size-fits-all approach. These packages make it easier to sell SEO services but generic packages usually omit things you need and include things you do not need. Our SEO approach is to develop a SEO strategy based on your specific situation and needs, not arbitrary price points, to maximize the benefits of your SEO investment. Explore SEO Pricing
Types of SEO Services
One-time SEO services may achieve satisfactory results, and need only periodic SEO services to maintain competitive placement. A typical one-time initiative includes a thorough on-page SEO process to improve coding, content quality, structure and value. It may also include creation of social media pages, citations and limited content marketing to boost off-page SEO elements.
Ongoing SEO services are sometimes needed to achieve and maintain competitive rankings. SEO programs allow for a richer mix of services, and allow flexibility in measures of implementation. Ongoing SEO services include active benchmarking, analysis and adjustments that reflect algorithm changes, ranking fluctuations and competitor pressures. Flexibility is vital in SEO work.
It is very important to remember that whatever route you take, it's all relative to what your competitors are doing. If you're investing $500 a month and your competitors are investing $2,000 a month then, all things being equal, you may see results but your competitor will be ranked better. Achieving high organic rankings for high value terms can substantially increase your business. Our strategic, customized and scalable approach to providing on-page and off-page SEO allows you to get the services you need, stay within a reasonable budget and improve your business.
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