Atlanta SEO Services
Search Engine Optimization (SEO) is a process that improves website rankings for specific keywords in the organic search results. Because organic search results are now blended with local search results and video content it is a best SEO practice to also employ local SEO methods into your SEO strategy.
Providing effective SEO is a very specialized skill, and one that requires constant study and practice. These days, it seems like everyone with a keyboard claims to know SEO. The truth is that too many don't have a clue, some can do more harm than good, and wasting your time will cost you in lost sales. While a list of Atlanta SEO companies would include some of the nations best SEO providers, it's important to carefully evaluate a prospective SEO provider using a basic understanding of white-hat SEO with particular regard to Google's search engine algorithms.
The Value of Higher Search Engine Rankings
Why Is Ranking So Important? Internet users tend to believe that sites with prominent placement are the best choices, almost the recommended choices, for their search query. This inferred credibility provides a competitive advantage. Other important SEO related statistics:
- 80% of internet users click on organic listings. (20% click on PPC links)
- 65% of internet users click on a first page, highly placed listing.
- 60% of page one clicks go to the top three organic placements.
- 90% of internet users do not look beyond the third page.
- Google's blended search results makes local SEO very important.
Higher Ranking Means More Customers! Having high organic ranking on search results pages is a critical success factor for obtaining new customers. Although existing customers can navigate directly to your site or search for your name to find you, the true benefit of SEO is from being found by users doing a search for their need but have no preference on a particular business. Organic search engine optimization can improve search engine rankings thereby making your business more likely to be contacted by new potential customers. To expand your visibility and online footprint you should consider inbound marketing services.
Your SEO Strategy
First, you should decide if you are going to hire a SEO company or try to do the work yourself. Hiring a SEO expert provides you with the benefits of the experience and knowledge that can keep you out of trouble with search engines. Because organic ranking is such a vital part of your internet marketing efforts it is highly recommended that you use a professional SEO company. If you are tempted to do your own optimization work the next two paragraphs are for you.
First steps are to develop an understanding of website traffic quality, sources and how it all fits together. Think of SEO as a total process and not simply a checklist of tasks. Define your budget and target area, assess the competitive landscape, and have a branding strategy. Focus on improving traffic quality by developing organic placements that are aligned with your business needs. Working on developing ranking for broad terms might consume substantial time and resources yet generate low value traffic. You need to determine what type of customer you want and identify keywords or phrases they actually use. Next consider their buying motives and create powerful landing pages that engage and persuade the prospect. Now employ the 3D thinking and plan how to coordinate and leverage video marketing, content marketing, social media, link building and related elements. Intangible factors such as timing, volume, pace, ratios and percentages of how these elements are used does matter.
It is important to note that correcting bad optimization work is very time consuming and expensive. In some cases, especially with link building, bad SEO work can get a domain completely de-indexed. If you decide to do your own SEO work you should spend a LOT of time understanding best practices, quality guidelines and never become tempted utilize black-hat methods or services.
New Website SEO Strategy planning must be extremely precise on tactics and timing. Being too aggressive with new website SEO can result in serious harm to ranking opportunities and credibility with search engines. Being too passive wastes valuable time. It is important to utilize every possible method, in measured pace and create a quality footprint that within Google's Quality Guidelines. New website SEO should definitely be done by an experienced SEO company. For more information you can see this video on SEO Checklist for New Sites.
Benchmarking and Targeting
It's All About Point A and Points B,C,D . . . Start by benchmarking your current position (point A), and defining your targets/goals (points B,C,D, . . .). Knowing the gap between these points, and the terrain to be traversed will determine the necessary tactics and tasks. Your plan outline should include on-page (website) work, and off-page work such as content marketing, link building, etc. It is absolutely essential to complete detailed keyword research to identify the terms actually being searched and know the approximate monthly search volume for each term. Although it may be interesting reference material, using PPC keyword tools for SEO planning is not recommended. There are several keyword research tools made specifically for SEO experts such as SEMRush, Moz and Ahrefs. Read more
Action Plan and Deliverables
Your action plan needs to specify individual elements that are to be used, how it is to be done, and include milestone completion dates. All work should be cross-checked for consistency with your branding and communications strategy. Common SEO tasks include creating new or additional website content, white papers, video content, social media pages, professionally crafted blog articles, and rich snippets. It is very important to manage the many fine points of your deliverables. The kinds of detail that matter range from tangibles such as word count, content structure, and partial phrase matching to intangibles such as increasing content sharing, or improving bounce rates and time on site. Google specifically measure on-site user metrics as well as off-page data, and on-page content so plan accordingly.
Implementation, Measurement and Adjustment
Implementation requires website coding, general word processing, managing a variety of web based properties and appropriately skilled personnel. Tracking and measuring your results can be done with free tools such as Google Analytics and paid tools such as MajesticSEO or Open Site Explorer. Making strategic adjustments requires a good understanding of search engine algorithms, managing balance of scale and pace, and being able to fully understand what your statistical data means.
Targeting Better Traffic
Internet Traffic Sources include direct navigation, organic ranking, local search listings, social media, PPC advertising and creative advertising. While all of these can provide quality traffic, search engine optimization largely impacts your organic traffic.
- Direct Navigation is from users entering your domain name (URL) without doing a general search. This is typically an existing customer, a referral, or someone who has been influenced by advertising or other types of introduction to your business.
- Organic Traffic is generated from the main area of search engine results pages (SERP's) where your website is ranked. Google pays attention to your click through rate (CTR) from organic SERP.
- Local Search Traffic is generated from local search channels such as a Google Place Page, Bing Places page or Yahoo Local Search page.
- Social Traffic is a key algorithm metric, and is referred to as a "social signal". Social traffic originates from sites such as Google+, Facebook, Twitter, and Foursquare. Establishing Google Authorship is highly recommended.
- PPC Traffic results from pay-per-click (PPC) advertising (aka, Sponsored Results) using services such as Google Adwords, Bing Ads and Yahoo Search Marketing.
- Creative Advertising Traffic is from third party sites where your business uses creative advertising such as banner ads. Creative offline advertising such as direct mail can generate direct navigation traffic.
Choosing Your SEO Company
Find a proven SEO company! Confirm that any SEO provider has a business office, staff and are not freelancers. Ask for live examples of client sites that are ranked well, and ask specific questions about their SEO services and practices. Ask about on-page and off-page strategies, white-hat vs. black-hat, and their overall process. Don't be fooled by false promises! Read Google's statement that no company can guarantee SEO results.
SEO Pricing and Services
SEO Pricing should be carefully evaluated. Your best results will come from customized SEO services rather than "SEO Packages". Many SEO companies push "SEO packages" which are effectively a one-size-fits-all approach. These packages make it easier to sell SEO services but generic packages usually omit things you need and include things you do not need. Our SEO approach is to develop a SEO strategy based on your specific situation and needs, not arbitrary price points, to maximize the benefits of your SEO investment. Explore SEO Pricing
Types of SEO Services
One-time SEO services may achieve satisfactory results, and need only periodic SEO services to maintain competitive placement. A typical one-time initiative includes a thorough on-page SEO process to improve coding, content quality, structure and value. It may also include creation of social media pages, citations and limited content marketing to boost off-page SEO elements.
Ongoing SEO services are sometimes needed to achieve and maintain competitive rankings. SEO programs allow for a richer mix of services, and allow flexibility in measures of implementation. Ongoing SEO services include active benchmarking, analysis and adjustments that reflect algorithm changes, ranking fluctuations and competitor pressures. Flexibility is vital in SEO work.
It is very important to remember that whatever route you take, it's all relative to what your competitors are doing. If you're investing $1 a month and your competitors are investing $2 a month then, all things being equal, you're going to be surpassed. High organic rankings are valuable but it usually requires a bit of an investment to improve your search engine rankings. Our strategic, customized and scalable approach to providing on-page and off-page SEO allows you to get the services you need and stay within a reasonable budget.
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