Internet Yellow Pages
Internet Yellow Pages or IYP
Internet Yellow Pages was created by YP companies to stop revenue losses from the doomed print directories. Unfortunately, for advertisers, Internet yellow pages receive only a very small percentage of all online searches and the costs can be staggering. Our IYP consulting can provide objective answers and help you to decide if IYP is right for you. We know that our Search Engine Optimization Services deliver far superior results however if you are considering IYP here are a few things to remember:
Search Programs are usually where the YP company resells a product like Google Adwords however to make a bigger profit they need to buy low cost (lower quality) terms. The reason they build you a "website page" is to capture click through or call data to use next year to persuade you to renew their programs. Our Pay Per Click Management Services sends prospects to your real website and do not require long term contracts.
Yellow Page Websites are not worth a second look. These websites are expected to be built in about 10 hours so that your billing starts as soon as possible. And what they don't tell you is that you will never own the website and cannot access it to do SEO. In a market like Atlanta the rent for your templated website may be more than $40,000 over ten years!
Switch from your phone company website to us and we will give you FREE bonus marketing services . . . and save you thousands of dollars!
What Is Your Best Value? Once you sign on the dotted line you are on the hook for at least a year. With us you can have ownership of a great website and get better Internet marketing services for less than the annual cost of a major yellow pages advertising program.
You have BETTER OPTIONS to find business online. Before you sign a contract call us for our FREE IYP CONSULTING. For more information or to help you before you meet with your sales rep. CONTACT US with your concerns.
"After consulting with E-Platform we realized that we could cut our Yellow Pages advertising costs and use other means to
grow our practice. We've never looked back since."
Leslie M.
Medical Office Manager
"E-Platform Marketing created a new site for our firm which lowered our yellow pages bill and gives us a better image
online. I highly recommend their services."
Larry B.
Attorney At Law
Superpages.com
Of all IYP Services we deem this one to be the best. Not only does Superpages.com have the high market share, but the site is also very user friendly. For business owners you can get a Free Listing with a lot of options for which other IYP firms would make you pay. You can order products online without any need to deal with salespeople. If you had to choose only one IYP this is the one.
YellowPages.com
This is our number two IYP. Ad rates are what we consider to be very expensive and, in our opinion, the contract terms are not very friendly to the advertiser. If you cannot reasonably afford to be one of the top five listings in your desired headings then this is probably not a good choice for you. We don't recommend specialty products like websites, search marketing programs, or YP Connect.
Magic Yellow
This is a small player in terms of company size but well worth consideration. While Magic Yellow is not branded well enough to be a destination site it generates a lot of traffic by achieving good placement on natural search results. You can get a Free Listing and have some affordable options for advertising. It's not the prettiest site but it is easy to navigate.
The Others
Do a search for any term relative to your business. If a yellow pages site is not high on the search engine results page then it's hard to imagine how they would get traffic to your business. Our advice is to spend your money elsewhere. If you need more help please give us a call and tell us about your situation.