
IYP Consulting
Internet Yellow Pages were created by YP companies to recover revenue losses from the dying print directories. Unfortunately, for advertisers, Internet yellow pages receive only a very small percentage of all online searches and the costs can be staggering. Our IYP consulting can provide objective answers and help you to decide if IYP is right for you. We know that our signature (SEO) search engine optimization services deliver far superior results however, if you are considering IYP, here are a few things to remember:
Most Online Advertising Programs are typically a reseller program for Google Adwords or other pay per click programs. We believe that one-size-fits-all programs do not serve the best interest of the advertiser. In our opinion, programs such as Yodle, YP Connect, Reach Local, Local.com, and LocalAdLink are not good options for cost effective online advertising. Get links to third party sites with real customer reviews on some of these online advertising programs.
Bad Online Advertising drives prospects to a templated, generic landing page instead of directly to your website. Why? Primarily to capture click through or call data to use as conviction material when trying to persuade you to renew your expensive advertising program. Your prospects should be directed to your site without the interference of a generic landing page. A great alternative is our pay per click management services which are built around your budget, do not require long term contracts, and send prospects to the most relevant pages of your website. Need a better website? Ask about our website design services. We offer comprehensive online solutions!
Switch to us and enjoy the difference!
- long term contracts are not required
- services are customized for your business
- pricing is fair and reasonable
- single point of contact for easy communication
Yellow Page Websites are not worth a second look. These websites are expected to be built in about 10 hours so that your billing starts as soon as possible. It is also our understanding that their website work is outsourced overseas. Do you know that you will NEVER OWN the website, you cannot access it to do any SEO work, and you are extremely limited on future development options. In a major marketing area the rent for your templated website may be more than $40,000 over ten years. Call us to get a custom website design, search engine optimization, and other internet marketing solutions.
Honesty Is The Best Policy! Very rarely will you work with an advertising sales rep that will recommend that you utilize other companies or ad programs. The sales reps goal is to capture as much of your ad budget as they can - not to help you develop an integrated program that yields a positive ROI by using multiple sites, channels or tactics. Our goal is to help our clients find more business, and control advertising costs by guiding them to the best possible solutions. We believe that honesty is the best policy!
You have BETTER OPTIONS to find business online. Before you sign a contract for yellow pages advertising, or similar internet marketing programs, call us for FREE Internet Advertising Consulting. If you are in a contract, call us to learn how to transition out of it without harming your business. Send Us A Message to be contacted by an internet advertising professional.

"After consulting with E-Platform we realized that we could cut our Yellow Pages advertising costs and use other means to
grow our practice. We've never looked back since."
Leslie M.
Medical Office Manager
"E-Platform Marketing created a new site for our firm which lowered our yellow pages bill and gives us a better image
online. I highly recommend their services."
Larry B.
Attorney At Law
"You were exactly right. Our start date would have been soon after we signed and the contract would run for almost 1 1/2
years. The program they tried to sell me would have cost me over $16,000!"
Bridgett B.
Business Owner