Internet Yellow Pages
Internet Yellow Pages or IYP
Internet Yellow Pages were created by YP companies to recover revenue losses from the dying print directories. Unfortunately, for advertisers, Internet yellow pages receive only a very small percentage of all online searches and the costs can be staggering. Our IYP consulting can provide objective answers and help you to decide if IYP is right for you. We know that our signature (SEO) search engine optimization services deliver far superior results however, if you are considering IYP, here are a few things to remember:
Search Programs, such as YP Connect are essentially a dressed-up reseller program for Google Adwords or other pay per click programs. Our experience is that these programs are not designed in the best interest of the advertiser. Get our expanded perspective on our IYP opinion page.
Search marketing programs such as YP Connect drive prospects to a generic format landing page instead of directly to your website. Why? Primarily so that they can capture click through or call data to use next year when trying to persuade you to renew their expensive programs. Your prospects should be directed to your site and you don't need the interference of a landing page. The better alternative is our pay per click management services which are built around your budget, do not require long term contracts and send prospects to the most relevant pages of your website. If you are concerned about your website, ask about our website design services.
Switch from your yellow pages company website to us and we will give you FREE bonus marketing services . . . and save you thousands of dollars!
Yellow Page Websites are not worth a second look. These websites are expected to be built in about 10 hours so that your billing starts as soon as possible. It is also our understanding that their website work is outsourced to Asia. What yellow page reps won't freely disclose is that you will NEVER own the website, you cannot access it to do any search engine optimization and you are extremely limited on future development options. In a market like Atlanta the rent for your templated website may be more than $40,000 over ten years, and your website will be vastly inferior in comparison to what you can get with our website design services.
What Is Your Best Value? Once you sign on the dotted line you are on the hook for at least 1-2 years. With us you can have ownership of a great website, save money and get better internet marketing services for less than the annual cost of a typical yellow pages advertising program.
You have BETTER OPTIONS to find business online. Before you sign a contract call us for our FREE IYP CONSULTING. For more information or to help you before you meet with your sales rep. CONTACT US with your concerns. We are often available to represent your interests when meeting with yellow page reps.
"After consulting with E-Platform we realized that we could cut our Yellow Pages advertising costs and use other means to
grow our practice. We've never looked back since."
Leslie M.
Medical Office Manager
"E-Platform Marketing created a new site for our firm which lowered our yellow pages bill and gives us a better image
online. I highly recommend their services."
Larry B.
Attorney At Law
"You were exactly right. Our start date would have been soon after we signed and the contract would run for almost 1 1/2
years. The program they tried to sell me would have cost me over $16,000!"
Bridgett B.
Business Owner
Superpages.com
Of all IYP Services we deem this one to be the best. Not only does Superpages.com have the high market share, but the site is also very user friendly. For business owners you can get a Free Listing with a lot of options for which other IYP firms would make you pay. You can order products online without any need to deal with salespeople. If you had to choose only one IYP this is the one.
YellowPages.com
This is our number two IYP. Ad rates are what we consider to be very expensive and, in our opinion, the contract terms are not very friendly to the advertiser. If you cannot reasonably afford to be one of the top five listings in your desired headings then this is probably not a good choice for you. We don't recommend specialty products like websites, search marketing programs, or YP Connect.
Magic Yellow
This is a small player in terms of company size but well worth consideration. While Magic Yellow is not branded well enough to be a destination site it generates a lot of traffic by achieving good placement on natural search results. You can get a Free Listing and have some affordable options for advertising. It's not the prettiest site but it is easy to navigate.
The Others
Do a search for any term relative to your business. If a yellow pages site is not high on the search engine results page then it's hard to imagine how they would get traffic to your business. Our advice is to spend your money elsewhere. If you need more help please give us a call and tell us about your situation.