Internet Marketing Trends

Internet Marketing Trends are challenging to follow and learn. The consistent thing is the explosive pace at which people are abandoning traditional marketing mediums. Email blasts are replacing direct mail, search engine searches have replaced yellow pages, websites have largely replaced brochures, magazine ads and other print media. The strategies, opportunities and methods to leverage these new opportunites requires a creative mind, and a good understanding of how the pieces fit together. We can guide you through the maze of developments and internet marketing trends to keep you up to speed with internet marketing trends.

Search Engine Visibility is important because Google, Yahoo, Bing and Ask capture nearly 95% of all online searches. The remaining market share is divided between internet yellow pages, niche directories, and second tier search engines. Online visibility has been further fragmented into organic search results, local search results and blended search results. How well is your company represented in these areas?

Local Search is an important part of an internet presence. There is an absolute necessity to secure and maintain top positions on Google Places, Yahoo Local and Bing Business Portal. Additionally, your company needs to create and optimize listings on citation websites such as Localeze, Hot Frog, Kudzu, Merchant Circle, and InsiderPages. We offer local search engine marketing services to get any business listed, including a fully optimized profile.

The following video is a Google Seminar on the future of Local Search. The video is just under one hour, and filled with useful information.

Special Local Search Considerations include both online and offline tasks. Here are a few items that every business needs to seriously consider:

• Customer Reviews and Ratings are vital for boosting the value of your local listing, and for persuading potential customers to contact your business. Inversely, bad reviews need to be addressed by online reputation management
• QR Codes are similar to a bar code, and exists to be scanned using a camera phone or QR Code Reader. A QR code then immediately provides the user with specific information about your business. QR codes should be on your storefront, business card or anywhere it can be seen. Call us to request a FREE QR CODE for your business.
• Mobile Websites are simpler versions of your business website that are coded in a manner to make them render well on smart phones. With reduced content, ease of navigation, and quick load times, these sites make it easy for people on the go to find your business.

 

Video Marketing is a more personalized way to engage internet users with a compelling message, or informational presentation. Videos, if optimized, are another way to achieve organic placement for specific keywords or phrases. We can create a custom YouTube or Vimeo channel for your business, and then optimize and upload your videos.

Online Advertising, such as internet yellow pages, generates massive revenue for companies like AT&T, ReachLocal, Local.com, Citysearch or ThomasNet. Because usage of these directory websites, and advertiser spend, is rapidly declining, these companies have turned to reselling PPC advertising. Hiring an internet marketing company can provide you with more personal service, and allow you to have access to other services such as SEO or local search marketing.

Contact Us Today to discuss how to leverage internet marketing trends, and gain the competitive edge that your company needs to grow.